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  • Borja Perez,Telemundo Media

     

     

    Borja Perez

     

    Senior Vice President, Digital and Social Media

     

     

     

    Borja Perez was named Senior Vice President, Digital and Social Media for Telemundo Media in April 2012. Perez is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms.  Building off the success of the 2011 launch of Social@Telemundo, a new strategic social media unit focused on delivering fans across Facebook and Twitter interactive experiences tied to TV programming, Perez looks for new ways to blend social activity into Telemundo Media’s television programming across all genres, including novelas, news, sports and reality. Additionally, he is responsible for expanding the existing collaboration with Telemundo Studios to increase transmedia storytelling for the network’s original primetime productions. He reports directly to Peter Blacker, Executive Vice President, Digital Media & Emerging Business.

     

     

     

    In 2009, Perez was named Vice President of Digital Media & Integrated Solutions for Telemundo. In this role, he was responsible for all 360-degree integrated solutions and multiplatform storytelling strategy at Telemundo Network, driving overall growth of Telemundo’s Digital Media business. Perez worked closely with Telemundo’s Studios, Marketing, Public Relations, Sales, International and Community divisions. He ensured that Telemundo’s digital media programs were truly integrated into the network’s growing “Original Content Strategy.” In addition, Perez was charged with identifying trends and growth opportunities for Telemundo’s online community in the digital media marketplace and delivering this audience best in breed applications, services, and programs. In February 2011, Perez was appointed to lead the new strategic social media unit, Social@Telemundo, and digital distribution for Telemundo.

     

     

     

    Previously, Perez was the Yahoo! Telemundo Alliance Leader, responsible for growing the Yahoo! Telemundo virtual joint venture’s target audience and revenue goals.

     

     

     

    With more than 10 years of experience in the U.S. and global Hispanic market including Germany and Spain, Perez was Director of U.S. Hispanic and International Business Development, AOL Inc. AOL Media Networks.  In this role, he developed strategic alliances and content partnerships as well as oversaw the execution of all AOL Latino marketing and public relations programs for the U.S. Hispanic market, International and Multicultural markets. Prior to his roles at AOL Inc., Perez held posts at UOL Inc., The Bravo Group (Young & Rubicam), BBDO and Ericsson, where his knowledge and expertise of the global Hispanic market were essential to each client’s strategic market growth.

     

     

     

    Perez is Co-Chairman of the IAB Multicultural Committee, a Board Member of the Spain-U.S. Chamber of Commerce, an Advisor Committee member of the Association of Hispanic Advertising Agencies as well as an active member of the International Advertising Association.


    Published on November 27, 2012 · Filed under: Speakers;
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